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Writings and Articles
Using Bravo as evidence, I explore how NBCUniversal has modernised its focus in the digital era by acquiring digital assets, integrating advertising into content, and expanding their audience through globalisation with the purpose of better serving its advertisers.
Free stock photo website Pexels is on a mission to ‘help millions of designers, writers, artists, programmers and other creators to get access to beautiful photos that they can use freely which empowers them to create amazing products, designs, stories, websites, apps, art and other work’. But would we be able to truly classify the site as commons-based?
Free weekly magazine Stylist has found a way to publish a product their audience can’t get enough of, all while turning a massive profit. In a time where print magazines are under mounting pressure to stay alive, how has this British women’s brand created such glossy success?